Terranismo

Nissan and Columbia Sportswear join forces

The Business Journal of Portland - 2:13 PM PST Wednesday

You soon will be able to drive, as well as wear, a Columbia Sportswear logo.

Portland-based Columbia Sportswear Co. (NASDAQ: COLM) and Nissan Europe SAS announced Wednesday a joint branding effort aimed at building brand awareness throughout Europe.

The two companies have joined forces to launch the Nissan X-Trail Columbia Edition. A series of events, marketing promotions and advertising will promote the X-Trail across 21 countries.

"The X-Trail Columbia perfectly embodies what both brands value the most; robustness and advanced technology, the love of the outdoors and the true spirit of adventure," said Brian Carolin, Nissan Europe senior vice president of sales and marketing.

The 2006 Nissan X-Trail Columbia is available with a sunroof, full body color, electric folding mirrors, privacy glass, auto air-conditioning, ESP+, advanced DVD-based navigation system, heated and power seats with leather trim, and 17-inch alloy wheels.

Each X-Trail Columbia buyer will also receive a Columbia Selkirk parka.

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04 X-Trail AWD 5-Speed:06 Engine/2.5' Exhaust & Midpipe/Timing Advance/Knock Sensor Grounded/AEM CAI/SSA Header/ES & Filled Motor Mounts/MP 66mm Throttle Body/JWT BSR Kit/JWT Camshafts/SWA Pulley/Outlaw Engineering Thermoblock Spacers/Grounding Kit/Voltage Stabilizer/Apexi Super AFC II/JWT Flywheel/JWT Clutch/Toyo Proxes S/T 255/55R18 Tires/Arospeed Riot Hyper Gunmetal Wheels 18x7.5/Yokohama Advan Track Tires/Ti Mudguards/Ti Front Halogens/Tinted/Monochrome Black/Debadged/04 Clear Sideblinkers/Nismo Oil Catch Can/ Nismo Reservoir Covers/NOS Wet 60-Shot/NOS Microswitch

 

ron519098

Yeah...............so its a re-badged SVE with a free parka.

Yippee.

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Ron

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Rockford

You see this sort of thing fairly frequently in Canada. Some make more sense than others. This Columbia/X-Trail one seems to fit I guess.

A co-worker of mine has a Warner Bros. Edition Chevy Venture complete with Bugs Bunny on the back. Ugh!
I remember a Head Edition Honda CRV from a few years back.
A Trek Jetta. I think after the bike manufacturer. And I think a bike (and rack) even came with a the car.

ERBell

I also remember a Whistler/Blackcomb edition Chevrolet Blazer. I think it came with ski passes. Those ski passes to Whistler are worth more than a 3 year old blazer is now. Ha ha ha.

spiro

Other examples that come to mind are the Ford Explorer Eddie Bauer edition and the Subaru Forrester LL Bean edition.

 

XtrailRookie

A few years back, the Chevy Trailblazer also had the Wolverine Edition. I think the shoes are now worth more than the truck.

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Rookie

(1) '05 Xtrail SE AWD Sunlit Sand - sill plates, scuff plates, CloudRiders screens, bug deflector, K&N filters; (2) '97 Maxima SE Concord Mist

Rockford

I also remember a Chilkoot Trail (in British Columbia, I assume) Pathfinder. Never really understood that one though.

X-Traction

I noticed they referred to ESP+, rather than VDC. Has Nissan adopted the Daimler Chrysler stability control system? A terminology error, I hope.

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'91 Pathfinder SE 5spd (now sold)
'06 Suzuki Grand Vitara JLX-L

x-toba

Didn't Chevy come out with a North Face Avalanche a couple of years ago.

Terranismo

Some pics of the Columbia Version:

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04 X-Trail AWD 5-Speed:06 Engine/2.5' Exhaust & Midpipe/Timing Advance/Knock Sensor Grounded/AEM CAI/SSA Header/ES & Filled Motor Mounts/MP 66mm Throttle Body/JWT BSR Kit/JWT Camshafts/SWA Pulley/Outlaw Engineering Thermoblock Spacers/Grounding Kit/Voltage Stabilizer/Apexi Super AFC II/JWT Flywheel/JWT Clutch/Toyo Proxes S/T 255/55R18 Tires/Arospeed Riot Hyper Gunmetal Wheels 18x7.5/Yokohama Advan Track Tires/Ti Mudguards/Ti Front Halogens/Tinted/Monochrome Black/Debadged/04 Clear Sideblinkers/Nismo Oil Catch Can/ Nismo Reservoir Covers/NOS Wet 60-Shot/NOS Microswitch