Yes, numerous dealerships and manufacturers will consider oil consumption of up to 1 quart in 1,000 miles 'normal' although everyone knows that is excessive.
Heck, I consider a full quart in 3,000 - 5,000 miles (typical drain interval) to be excessive. I'm used to owning cars where the oil level does not move on the dipstick in 5,000+ miles.
After a couple changes with the Rotella synthetic gas/diesel oil, I'd switch to one of the high-mileage engine oils in 10W-30. This might minimize the oil consumption and blue smoke.
They reformulate these so often, one I like now might not be the sasme in 6 months. But as a class, they seem to be able to help with some cars experiencing oil consumption by (mildly) conditioning the seals (if that's the problem).
If the problem is rings or scored cylinders, I don't think anything will help significantly.